Otter Investment App

The Otter Investment App is an app designed to bring social media to online trading. Within this app, you get a customized timeline on companies catered to your liking. You are able to see what CEOs and professional traders are getting into, but more importantly see what your friends are investing in. This app is meant for beginner to intermediate traders who are just getting their foot in the door. Otter is a safe place to gain knowledge and expand your portfolio.

Client

DELIVERABLES

UX/UI Design

Year

2024

Role

Branding -Creative Direction

Branding - Creative Direction

Improvements

In this update, we focused on streamlining navigation and enhancing accessibility. The redesigned interface makes it easier than ever for users to explore investment opportunities, read the latest articles, and manage their portfolios. Personalized notifications keep users informed about market trends and account activity based on their preferences. These improvements create a seamless experience for all users and reinforce Otter Investment’s commitment to inclusivity and user-focused design.

Challenges

One of the main challenges was finding the right balance between a sleek, modern interface and providing detailed financial information without overwhelming users. To solve this, we conducted user testing and feedback sessions to identify which features were most valuable and which could be simplified or reorganized. Through a user-centered design approach and iterative testing, we refined the interface to achieve the ideal balance of aesthetics and functionality, allowing users to easily access the information they need without distraction.

User Flow

he otter was chosen as the centerpiece of the logo because it perfectly represents the approachable and supportive nature of the Otter Investment App. Otters are naturally social, playful, and intelligent animals, which mirrors the app’s mission to make investing a collaborative and welcoming experience.